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NOW ONAdvertisements in the past weren't always adhering to our modern politically correct standards, but I'm gonna go over nine sexist ads—recent and from the past. I'm gonna analyze them a bit from a marketer's point of view. The first ad is hilarious. This is an ad for a cigar company, and they're saying, 'Bring out the caveman in you,' with a dude holding a cigar in one hand—a really this club. I think it's a cigar as well, it's just like a big club. They're comparing a cigar to a club, which I didn't pick up on at first, but it's kind of cool. And you have that chick in the leopard print just looking up at him. Now, this ad, it's more of a branding ad. It's not really trying to get people to buy the product right there and then. It's just branding to increase the popularity of cigars. And what I believe this ad does well is it actually links cigars and masculinity very well, even though it's very sexist. It does link those two concepts. I didn't really pick up on that the club was actually a cigar. But in general, this is a branding ad, not a direct response ad, but it works for branding if we're looking at it from a purely marketing point of view.
This second ad, I still don't totally understand what it's for. I mean, this is ridiculous. 'It's nice to have a girl around the house,' then you have this dude stepping on her head. I mean, whoa, over the top. And in marketing, we call this a—I use lots of pattern interrupts in marketing. A pattern interrupt is when you do a complete non-sequitur and you link it to a different product. Something I might say in an ad might be, 'You're gonna die someday. How are you where you want to be in life? Well, you can sign up and learn how to market products online and start an internet business.' I took a concept 'you're gonna die' and I linked it to learning how to start an online business. But in the case of my YouTube ads, that works very well. In this case, I don't really see this pattern interrupt working very well. All I really remember from this ad is, 'Oh, there's a dude stepping on a chick's head.' But it's an advertisement for leggings. I mean, I have no idea how this ad is building any branding or encouraging any women to buy leggings. I don't even see leggings in this ad. It doesn't make me want to buy leggings. Or maybe it's dress pants, but it doesn't—that ad does a very good job of actually helping the company market their products. But, uh, it is very memorable.
This third ad works very well, and it worked. I can tell you it worked. Marlboro in general has some of the most memorable advertising throughout history. And they've created a monster brand, the de facto cigarette brand in the world, because of their very strong advertising. And as you see in this ad where there's a man, there's a Marlboro. They've linked the concept of masculinity and smoking Marlboro cigarettes very well, even in the olden days with their cowboy imagery. Everything they've done is very focused on that masculinity and cigarettes. They've done it great here as well. And in the ad, it basically linked these concepts, but it's a mild and it's got a filter and it's got a good taste. They get all of those across in this ad. Very simple, perfect example of a branding ad, even though it's obviously very sexist and not acceptable by today's societal standards.
This ad is interesting, right? Again, obviously sex is blowing her face and she'll follow you anywhere. Just sort of ridiculous and assuming that women have zero free will. Which obviously is not true. But in this case, they're trying to link the concepts in this ad of flavors. The assumption is women like fruity flavors and this cigarette has fruity flavors. The smoke of the cigarette is also a fruity flavor and smoking the cigarette will get you more women attracted to you. There's a lot of logical leaps that the marketers are trying to accomplish in this ad. It doesn't fully work. They should have focused a little closer—if they wanted this to be effective—on just the flavor or the taste. They could have made it a much simpler ad to get their point across.
In this case, I don't see this ad working at all. This is an example of a horrible branding ad. You know, social political correctness aside and sexism aside, right? I don't see this ad working very well for creating branding for a Burger King seven-inch sandwich at all. It doesn't really make sense. I think they're just having fun, frankly, the marketers, when they could be focusing on why would you buy a seven-inch sandwich? Well, the reason I bought BK 7-inch sandwiches back in the day was because I was super hungry. And one burger didn't do it for me. But having a seven-inch sandwich with like three patties laid side by side, that filled my hunger pretty well. They're not really focused on that.
I hope you and Tom are enjoying meeting all your new neighbors, Diana. Oh, we are. Oh, I’m so glad you made us feel so at home. Everything’s wonderful, even the coffee’s better here. Just seems ridiculous if this actually ever did occur for the marketers to put this in an ad. Sexism aside, this ad completely misses the mark because I don't understand why the headline, which is, 'If your husband ever finds out, you're not store testing for fresh or coffee,' maybe it was something that made sense 50 or 80 years ago, I don't know. But to me, it doesn't really make sense. But I believe the idea in this ad is that men want freshly ground coffee not in a tin, and it's like controversial it's in a tin. There's a better way to go about that because the concepts are not really linked very well in this ad.
I like this ad for a number of reasons. It's fairly sexist in the sense that they're saying the flight attendant is gonna romance you the whole way to Spain and all around the world. It's obviously targeting men. But what I like about this is the smiling girl. It's an eye-catcher. You don't really notice the plane. I understand they're trying to link a flight attendant and a plane. I think they could have done the image a little bit better to really get across that this is a flight attendant and this is a plane. I think they could have pushed the plane back to make it clear that this is a plane and that is a flight attendant.
Oh my God. Now for our second-to-last ad, we have an absolutely ridiculous one. They're just really throwing out that headline again. This is called a pattern interrupt, where it says 'Husbands Beat Wives.' You're gonna read that, and you're gonna say, 'What? What is this article or whatever it is about?' They did a good job of making it look like an article as well, so it's what we call a native ad nowadays. But this is the old school type of native ads where the ads looked like they were part of the magazine. This ad is for Betty Crocker cake mixes which was maybe a new concept back then. Now obviously Betty Crocker is a brand that's still around to this day.
I had to really read this ad closely to even figure out what they were trying to sell here because it's not obvious. And what they're selling is sweatproof underwear for women. And the idea they're trying to get across is that these three pretty women, if you really read the ad, they're single because again they don't ever call it out directly, but they kind of say they're single because of their odor and perspiration, which they don't know about in their underwear. And that if they just bought Luxe's underwear then they wouldn't have so much sweat in there and it's just, then they'd get a man. So the suppositions here are obviously sexist, it's offensive, it doesn't get the point across.
Thanks for watching this video. If you got some entertainment from this and learned something about marketing, give this a thumbs up, hit the subscribe button, and ring that bell. And write in the comments. What do we ride in the comments, folks? Because we're warriors now. If you want to see more videos like this where I comment on ads, let me know. Note that this is all for entertainment purposes only. I don't endorse any sexism— you know, we're all just people. Also, if you want to learn more about marketing and how you can create your marketing business from home or from your local community and start earning money, check out the links in the description.
Q: What is the content of the analysis on the Cigar Company Ad?
A: The analysis discusses a cigar company advertisement that links cigars with masculinity in a sexist manner, focusing on branding rather than direct sales.
Q: Can you explain the Confusing Advertisement for Leggings?
A: The second ad involves a pattern interrupt linking a man stepping on a woman's head to leggings, but it fails to clearly promote the product.
Q: What is highlighted in the Impactful Marlboro Ad Campaign?
A: The discussion centers on the success of Marlboro's branding by linking masculinity with smoking, despite the ad's sexist nature.
Q: What is the evaluation of the Offensive Fast Food Advertisement?
A: The analysis criticizes the ad for its depiction of women lacking free will and its weak attempt at linking fruity flavors of the product to attracting women.
Q: Why is the Burger King Advertisement considered ineffective?
A: The ad fails to effectively promote the product and does not address the key selling points like the size and satisfaction of the seven-inch sandwich.
Q: What is wrong with the Failed Coffee Advertisement?
A: The ad misses the mark and fails to effectively convey its message due to a confusing and outdated storyline regarding coffee preferences.
Q: What is the focus of the Flight Attendant Advertisement Analysis?
A: The analysis points out the sexist targeting of men in the ad while praising the attention-grabbing image, recommending a clearer depiction of the plane.
Q: How is the Betty Crocker Ad described?
A: The ad uses a shocking headline as a pattern interrupt to promote Betty Crocker cake mixes, adopting a style of native advertising that blends with magazine content.
Q: What is critiqued in the Offensive Underwear Advertisement?
A: The analysis highlights the offensive and sexist implications of the ad, which fails to clearly convey its message about sweatproof underwear for women.
Q: What call to action is provided at the end of the content?
A: The content concludes with a call to action, encouraging viewers to engage by liking, subscribing, and commenting on the video and offering links for further marketing learning.