DON'T hire a manager, do this instead! | Influencer tips | Working with brands as an influencer

1. Nella Rose: The Self-Managed Content Creator
2. Insights from YouTube Black Voices Creator Class Graduation
3. The Dilemma of Hiring an Influencer Manager
4. FAQ

Nella Rose: The Self-Managed Content Creator

Have you guys heard of a content creator called Nella Rose? If the answer is no, then why no, I'm kidding. Nana Rose is a really big UK content creator. She's worked with huge brands from Spotify to Netflix, and I'm pretty sure she's currently the co-host of the UK's version of Catfish. You know, Catfish, the TV Show on MTV. I'm pretty sure she's the co-host now. All of this to say, she's a pretty big deal.

Insights from YouTube Black Voices Creator Class Graduation

Why am I talking to you about Nella Rose? Well, I was fortunate enough to attend YouTube Black Voices Creator Class graduation. That seems like such a mouthful. Basically, YouTube has these Creator Classes every year, and I was part of the 2022 Creator Class. As part of that, I got the chance to attend a three-day graduation celebration. And on one of those days, they had a Creator Day. And one of the sessions that they featured in that Creator Day was a Q&A between content creator Lydia Dinga and Nella Rose. And it was very, very insightful.

The Dilemma of Hiring an Influencer Manager

During this Q&A, Nana dropped a fairly substantial bomb, in my opinion, that she manages herself. 'How are you doing?' 'Um, I actually manage myself.' 'You manage yourself?' 'Yeah, let that sink in for a second.' If you remember what I've just said about how successful she is, some of the brands that she works with, some of the deals and the projects that she's been involved with, and she does not have an agent or a manager, she does it all in-house. She does it all herself or her team do it all amongst them, which inspired me to sit down and record this video because as you guys know, I work with a lot of content creators and one of the most common challenges that they have is that they really want to hire an influencer manager.

FAQ

Q: Who is Nella Rose?
A: Nella Rose is a UK content creator who has worked with big brands like Spotify and Netflix. She is also currently the co-host of the UK's version of Catfish.
Q: What is the YouTube Black Voices Creator Class graduation?
A: The YouTube Black Voices Creator Class is a program where creators are selected to participate in classes. The graduation is a celebration event where insights and sessions are shared, such as a Q&A between Lydia Dinga and Nella Rose.
Q: How does Nella Rose manage her content creation career?
A: Nella Rose manages herself without the need for an agent or manager. Despite her success and collaborations with big brands, she handles everything internally or with her team.