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NOW ONTools like Google Trends, SEMrush, Alexa, etc. to research consumer demand, competition, popular products, and trends in each new international market they plan to enter.
Google Trends is a free tool provided by Google that analyzes the popularity of search queries over time across various regions and languages. It shows interest levels for specific search terms and allows comparisons between different topics or queries.Google Trends is completely free to use for search data analysis.
SEMrush is a popular all-in-one digital marketing suite that provides a variety of tools for search engine optimization (SEO), advertising, content marketing, competitive research, and website analytics. It allows users to research keywords, analyze competitors' strategies, track rankings, conduct site audits, and more.SEMrush is a paid service with limited free tools; paid plans start at $119.95/month.
Alexa is a subsidiary company owned by Amazon that provides commercial web traffic data, analytics and marketing insights. The Alexa Rank is one of its best-known metrics, which ranks websites based on their estimated web traffic and engagement over the past 3 months. Alexa also offers tools for competitive analysis, audience insights, site audits, etc.Alexa has a free basic plan and paid premium plans starting from $99/month for deeper website analytics.
Tools like Hootsuite, Buffer, Sprout Social to manage social media marketing efforts, engage with local audiences, and build brand awareness across different platforms and languages.
Hootsuite is a social media management platform that enables users to schedule and publish posts, monitor conversations, analyze performance metrics, and collaborate across various social networks like Facebook, Twitter, Instagram, LinkedIn, YouTube, and more. It offers features like content curation, team management, social listening, and paid advertising capabilities.Hootsuite offers a free plan that allows you to manage 2 social media accounts.For more advanced features and managing additional accounts, Hootsuite has paid plans starting from $49/month for the Professional plan.
Buffer is a simpler and more streamlined social media scheduling tool that focuses on allowing users to easily plan, schedule, and publish content across multiple social accounts. It provides a clean interface for queueing up posts, analyzing engagement metrics, and managing team collaboration for social media activities.Buffer provides a free individual plan that supports connecting 3 social accounts.For teams and more capabilities like analytics, Buffer has paid plans starting from $6/month per channel.
Sprout Social is an all-in-one social media management solution that combines publishing, analytics, engagement, and team collaboration features. It offers robust social listening and analytics capabilities, along with tools for customer service, employee advocacy, and social media contest management across networks like Facebook, Twitter, Instagram, LinkedIn, and others.Sprout Social does not offer a completely free plan.Their paid plans start from $99/month for the Professional plan which supports 5 social profiles.
E-commerce translation tools like Smartling, Unbabel to translate websites, product listings, marketing content into local languages for a localized experience in each market.
Smartling is a cloud-based translation management platform that helps businesses localize their content and products for global markets. It provides tools and workflows for translation, review, and deployment of multilingual content across various channels like websites, mobile apps, documentation, marketing materials, etc.
Unbabel is another cloud translation platform that combines artificial intelligence (AI) and a crowd of human editors and translators. Its key differentiator is using neural machine translation along with a crowd-sourced editing model.
Payment gateway like PayPal to offer locally preferred payment methods. Currency conversion tools like Airwallex, OFX for transparent multi-currency pricing.
PayPal is a widely used online payment system that allows individuals and businesses to transfer money electronically. It facilitates online money transfers and serves as an electronic alternative to traditional payment methods.
Airwallex is a fintech company that provides global payment solutions for businesses. It offers multi-currency wallets, foreign exchange services, international money transfers, virtual debit cards, and integrations with e-commerce platforms like Amazon, eBay, and Shopify.
OFX (formerly OzForex) is a global money transfer service provider. It enables individuals and businesses to send money internationally at better exchange rates compared to banks. OFX specializes in cross-border payments and currency exchange services.
Tools from providers like FedEx, DHL, UPS to manage international shipping, tracking, customs documentation across borders efficiently.
Browsers like DICloak that create unique digital fingerprints to bypass detection when managing multiple social media/marketplace accounts for marketing across regions.
DICloak is an anti detect browser that helps users customize their browser configuration and quickly create different browser environments. Users can log in and manage multiple mainstream platform accounts overseas on the same device, with no upper limit. It provides users with rich RPA templates to automate tasks and supports member grouping, unified configuration of functional permissions, assignment of environmental permissions to members, achieving data isolation, and more secure and efficient task management.