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NOW ONSo, you want to know how Facebook Ads work. Well, you're in luck, because I'm going to walk you through what Facebook Ads are, how they work. I'm going to show you a little bit of the set up on my computer right here. And I'll even show you some of my most successful Facebook ads that I've put and explain to you why they worked so well. Hoorah!
Facebook ads are a miracle in advertising. Basically for any business they can create more leads, more sales, more awareness, whatever you're going after. My guess is you want more money in your business or whatever you're doing. So, let me show you how they work.
So first off, I'm on my FaceBook right here. And you can see sponsored ads. You see these ads on the right side. These are called right-hand side ads. And if you also scroll down, you see an ad right here. This is called a newsfeed ad. And this is a video right here. So, see some copy, the headline, website, etc. And that's what we're going to be discussing today.
Let's go into the ads manager. Now, I'm going to be showing you a little bit about how to set these ads up. I'll also show you some of my best performing ads, so you kind of get an understanding of what a good ad looks like.
Here I'm in Facebook. And as you see, you want to go to business.facebook.com. Or if you just search Facebook ads in Google, you'll find out where to go to Facebook ads. You can also just search. It says create an ad right here. So, you can really create an ad anywhere in Facebook. They make it really easy for you to create your ads. So let's set it up.
Lead generation ads can really help you out. This is what's called a lead form. So when you click on a lead form ad, what will happen is you don't see them that often. But if you click on the ad, it'll pop up a little screen generally on desktop or mobile where you can enter in your name, phone number or email. And that allows you if you're running a business, you don't need somebody to buy something over the Internet. You're looking just to get somebody's information to follow up with them or whatever. You can get their information really easily through Facebook. And generally speaking, you can get leads for 5 to 10 dollars if your targeting is set up right. So really cheap way to get more leads in your business.
Video views is another way to advertise. If you have an important video. Maybe you're a you have a movie company or you're a band or maybe you just have a story that you want to get out to your existing audience. This would be a great way to let more people know about, you know, have them watch your video and kind of build that story that you're trying to create.
You can also get app installs. I haven't messed around with this too much. But that's obvious. Engagement. It really focuses on people who are going to like your ads or comment on ads. So, Facebook is able to tell which people liked things the most, which people share things the most and which people comment the most. And if you're just looking to maybe build up awareness or get interaction going on a piece of advertising, this would be a good way to advertise.
So, the reason why people might run engagement ads first and then run traffic ads is because for a few reasons. One, Facebook is a lot more lenient on engagement ads because you're not sending people outside of Facebook. Facebook, their goal is to keep people inside Facebook as much as possible, okay? You can advertise a lot more aggressively and you can advertise a lot cheaper if you're just keeping people within the Facebook ecosystem, okay?
What that means is these are people who are not only interested in coffee but they are buying stuff online or they're clicking shop now. That's a good kind of detailed targeting right there.
So, the last thing I'm going to do is this is a very special audience which you can use if you're selling ecommerce audience. Which is called engaged shoppers, okay? And we have engaged shoppers here. So, what we see here is that this shows that people who have a purchase behavior of buying stuff online. It says people who have clicked the call-to-action button shop now in the past week.
Here's an example of one of my ads which was for a bedbug product. I was helping a bedbug company sell their bedbug eradication kits. They're sort of like ant traps that keep bedbugs out of people's homes. So, this was my ad. I you know, wrote this ad. And bedbugs actually are very much so on the rise in the united states because of a global warming or what people would call climate change. Or Trump says there's nothing happening. Who knows?
That's essentially what I do. I connect people who are interested in a certain product. And I connect them with the product and I make money for making that connection through advertising. And if you want to learn more about that, just make sure you subscribe to my channel. And after you subscribe, you will get a free course on affiliate marketing. It's like 10 videos make sure you hit that notification icon.
Q: What is Facebook Ads Manager?
A: Facebook Ads Manager is a tool provided by Facebook for businesses and advertisers to create, manage, and analyze their ads on the platform.
Q: What are the different types of Facebook ads?
A: Facebook offers various ad formats including right-hand side ads, newsfeed ads, video ads, lead generation ads, video views ads, engagement ads, and more.
Q: How can I target a specific audience with Facebook ads?
A: You can create targeted Facebook ads by utilizing detailed targeting options such as demographics, interests, behaviors, and custom audiences to reach your desired audience.
Q: What are some effective strategies for running successful Facebook ads?
A: Some successful ad strategies include using engaging visuals, compelling copy, targeting the right audience, testing different ad formats, and analyzing ad performance to optimize campaigns.
Q: How can Facebook ads help businesses in generating leads and sales?
A: Facebook ads can help businesses generate leads and sales by reaching a highly targeted audience, increasing brand awareness, driving website traffic, and encouraging user engagement through effective ad campaigns.