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NOW ONThe first type of content that is going to help you grow on Instagram this year is content which solves a problem. Now this type of content is quite literally how I've managed to build a following on any of my channels - like not just Instagram. All of my content is designed to help my audience solve some kind of problem. When you're providing content which is so valuable that it's actually helping your audience live a better life, reach their goals, be healthier, have better relationships, dress better; whatever it is, if you're helping your audience solve a specific problem with your content, you are not only going to grow, but you are going to grow an audience of super loyal followers, right? And the main thing that you need to know in order to create content that's actually going to help you solve a problem is an understanding of who your audience is, but also what problems they actually have.
The second type of content you can create on Instagram that's going to really help you grow and get more followers is relatable content. Now, I'm sure you would have seen content like this before. It's essentially anything which you read or see and think, 'Oh my God, yeah, I can relate to that,' or like, 'Yeah, this person gets me.' The reason why this type of content is so effective is because it allows you to build an instant connection with your audience. Your audience, when they see something from you which is super relatable, immediately feel like they understand you and you understand them. It's like you skip a stage of taking the time to get to know each other, and you instantly get to the stage where you're like, 'No, I already know that this person gets me, and I already know that we have the same sense of humor, or we're in the same stage of life, or we have the same problems.'
Another form of content that is going to help you grow on Instagram this year is entertaining content. I mean, the head of Instagram, Adam Mosseri—I always wonder if I'm saying his name right; Adam, if you're watching, let me know; imagine if Adam were actually watching! So, Adam literally came out last year and said, like, 'Look, we're all about entertainment, guys. We are becoming a video-centric platform; we are about entertaining others. That's what we're trying to do.' Adam is literally telling us what we need to do on Instagram, what type of content we need to create in order for our channel to grow, and that is entertaining content, right? The reason why they're focusing on this so much is because of the big players who are coming up alongside them and huge competitors.
Okay, so last but certainly not least, the final type of content that you can create this year that's going to help you grow on Instagram is educational content—my favorite kind of content. It is similar to solving a problem; however, educational content is a bit more broad. It's quite literally content which teaches people something. So, where the solving a problem type of content is more focused on telling someone step by step how to solve an issue they're having, educational content is more just generally about sharing your knowledge and your skill set. Where people go wrong on this is that people think educational content is only for people within an educational niche.
Q: What type of content can help you grow on Instagram by solving a problem?
A: Creating Problem-Solving Content on Instagram can help you grow by providing valuable solutions to your audience's problems and building a loyal following.
Q: How can relatable content on Instagram help in gaining more followers?
A: Crafting Relatable Content on Instagram can help by building an instant connection with your audience and making them feel understood.
Q: Why is creating entertaining content important for growing on Instagram?
A: Creating Entertaining Content on Instagram is important as Instagram is becoming a video-centric platform focusing on entertainment, which attracts more users.
Q: What is the significance of educational content on Instagram for growth?
A: Educational Content on Instagram is essential for growth as it helps in sharing knowledge, skills, and teaching something to the audience, regardless of the niche.