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NOW ONHi guys, welcome back to my channel. My name is Jade, and I'm here to help you grow your online presence, multiply your streams of income, and create profitable businesses. So, this is part two of my Instagram strategy series. Yay! And this one's a good one because this one is all about my Instagram engagement strategy. And in my opinion, engagement strategies are the best strategies because I like to think of Instagram as a great place to foster a community versus just a place to grow.
All good strategies start with the objective. The objective for this strategy is all around engagement. If you're wondering what I mean by engagement, I mean how your audience is interacting with your content. So from a metrics or measurement perspective, engagement is looking at things like likes, comments, shares, saves – anything that your audience is actively doing to engage with your content. Like, that's what we're going to be calling engagement, right?
The first thing that I want to talk about is your posting frequency. Now if you watched the first episode of this series, which is all about growth, you'll know that I actually advise that you post seven times a week, which is basically every day, right? But it's not basically every day, it is literally every day. Now, I'm actually going to advise something slightly different on this occasion because we're focusing on engagement and we're focusing on actually producing really high quality content that your audience is engaging with. I would actually urge you to really consider how often your audience actually wants to see content from you.
In regards to the type of content that you should be posting five times a week or however often you actually decide, the type of content you want to be posting really depends on the type of content that your audience likes. And this again is different to the growth strategy where I was just basically saying to focus on Reels. This one's different because essentially if your audience likes Reels and they engage with a lot of Reels, they see loads of Reels on their home feed. That's how the algorithm works, right?
Okay, so let's talk about messaging. When it comes to your messaging for your engagement strategy, you really want to focus on being relatable but also sharing a lot of value in your messaging so that it's savable. So what I basically mean by this is when it comes to engagement and actually getting people to respond to the content that you're creating and to leave comments and stuff like that, you need to make sure that you are connecting with them on a personal level. And that's where the relatability angle comes in.
Okay, so let's talk about stories and what role stories play in your engagement strategy. Now stories are a super important element to this strategy, and the reason why is because stories are the best feature in my opinion on Instagram. And when it comes to you actually bonding with your audience, the reason why I say this is because stories give you the ability to really bring people behind the scenes of your life.
Okay, so the final element of this engagement strategy that I would like you to try out is to go live with your audience at least every other week. Now, I'm not gonna lie, this is actually a part of the strategy that I don't necessarily do, but that is because I do go live on things like my membership club, which is called the Creators Club, and the link is in the description in case you're interested.
Ok, so that is it for the second episode of this series. Next week's video will be focusing on sales. So it's going to be a strategy for anyone out there who is trying to sell a product, a service, or who uses things like affiliate links where they're trying to get the audience to make a sale that way. Whatever it may be, next week's video is going to be of huge use to you. So make sure you've subscribed and turned on your bell notifications so that you don't miss out on that episode.
Q: What is the focus of the Introduction to Instagram Engagement Strategy?
A: The focus of the Introduction to Instagram Engagement Strategy is on fostering a community and creating profitable businesses through engagement strategies on Instagram.
Q: What does engagement mean in terms of Instagram metrics?
A: Engagement on Instagram refers to how your audience is interacting with your content, including actions like likes, comments, shares, and saves.
Q: How often does the posting frequency recommendation change when focusing on engagement?
A: The recommendation for posting frequency changes when focusing on engagement to consider how often your audience wants to see content rather than posting every day.
Q: What should be considered when determining the type of content to post for engagement?
A: When determining the type of content to post for engagement, it's important to consider the content that your audience likes and engages with the most.
Q: What is the importance of messaging in an engagement strategy?
A: In an engagement strategy, messaging should focus on being relatable, providing value, and connecting with the audience personally to encourage responses and interactions.
Q: How does leveraging Instagram Stories contribute to an engagement strategy?
A: Using Instagram Stories is important in an engagement strategy as it allows you to connect with the audience by providing behind-the-scenes glimpses and personal interactions.
Q: What is the role of going live in an engagement strategy?
A: Going live with the audience periodically is recommended as part of an engagement strategy to foster real-time interactions and connection.
Q: What can be expected in the upcoming sales strategy video mentioned?
A: The upcoming sales strategy video will focus on strategies for selling products, services, or using affiliate links to drive sales, providing valuable insights for those looking to boost sales.