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NOW ONIt's really important to never forget the customer is the ultimate the ultimate decider. They're the ones that you build this business for. They're the ones that you ultimately seek to serve. So if they're not happy, then your business is in big trouble. So how do you launch a product effectively?
All right. So I'm in the middle of running errands and I just got back from one of my favorite places, a chocolate store located in the heart of downtown. Is an absolute kind of an icon of the community, absolutely amazing place, phenomenal, phenomenal stuff. Picking up some birthday cakes. It's actually my youngest son's birthday today and my dad's birthday, so we're doing a bit of a joint get-together. But this video is not about birthdays. It's about common mistakes that people make when they're launching new products and services.
And I just was informed with some rather bad news, and that the chocolate shop that I know when I love and my family knows my family loves well they're switching over their chocolate from Belgian chocolate to Colombian chocolate which on the surface doesn't sound like that make a deal. The problem is is that the backlash that they're facing right now in the community and certainly online and social is pretty monumental, pretty pretty huge. Essentially, a lot of people are not liking the new chocolate. They want the old chocolate for whatever reason. Maybe it's better, maybe that's just what they're familiar with, whatever the case they made this decision to switch over to this different kind of chocolate, and now they're being met with some public relations issues. I guess you can say at the very least certainly some marketing issues that should have probably been addressed ahead of time. But it's definitely not too late to take some corrective actions.
So rather than condemn them because I know them and I love them and they're phenomenal, what I want to do is use this as an example for you so you can avoid these traps, and I want to show you how to launch a product or a service effectively and strategically and to minimize any likelihood of things basically not going your way.
So you have the greatest likelihood of success. That cart was awfully close - all good, I'm parked, it's safe, we're cool hands-free. Regardless, so if you want to launch a new product, if is what could they have done differently? Well, for starters, by switching over from, let's say, Belgian chocolate to Colombian chocolate, not a bad decision. I'm sure it's OK there must have been reasons behind it, at least I'm hoping there was. I'm hoping there was due diligence that was performed, I'm hoping there was at least research, at least they tested it, they may be unveiled a small batch to the public and got some feedback.
So where can you go from here? What happens if you do launch a product, you launch a service, and it just doesn't resonate, just doesn't do quite as well as you were hoping? It does well, probably the best thing to do is, first of all, make sure that this isn't just like a passing thing, and maybe people will come around.
Because it's really important to never forget the customer is the ultimate the ultimate decider. They're the ones that you build this business for, they're the ones that you ultimately seek to serve. So if they're not happy then your business is in big trouble. So how do you launch a product effectively?
Well, you make sure that you're doing the right things for the right people in the right place. You make sure that you've got product alignment, you make sure that it is the best product possible for the needs of your people, and if you've built your entire business around a certain product or a certain service, you change that very very slowly if at all.
So hopefully that helps. Just be careful, be strategic, think smart. There's always a good way to frame things and to essentially launch these products in the market.
So with all that said, the next thing that you're gonna want to do is check out the video I have linked up right here which is exactly what you need to see next. So check that episode.
Q: What is the importance of customer satisfaction in product launch?
A: It's really important to never forget the customer is the ultimate decider. They're the ones that you build this business for. They're the ones that you ultimately seek to serve. So if they're not happy, then your business is in big trouble. So how do you launch a product effectively?
Q: What are common mistakes in launching new products and services?
A: All right. So I'm in the middle of running errands and I just got back from one of my favorite places, a chocolate store located in the heart of downtown. Is an absolute kind of an icon of the community, absolutely amazing place, phenomenal, phenomenal stuff. Picking up some birthday cakes. It's actually my youngest son's birthday today and my dad's birthday, so we're doing a bit of a joint get-together. But this video is not about birthdays. It's about common mistakes that people make when they're launching new products and services.
Q: How to handle customer backlash in business decisions?
A: And I just was informed with some rather bad news, and that the chocolate shop that I know when I love and my family knows my family loves well they're switching over their chocolate from Belgian chocolate to Colombian chocolate which on the surface doesn't sound like that bad of a deal. The problem is that the backlash that they're facing right now in the community and certainly online and social is pretty monumental, pretty huge. Essentially, a lot of people are not liking the new chocolate. They want the old chocolate for whatever reason.
Q: What is a strategic approach to product launch and customer satisfaction?
A: So rather than condemn them because I know them and I love them and they're phenomenal, what I want to do is use this as an example for you so you can avoid these traps, and I want to show you how to launch a product or a service effectively and strategically and to minimize any likelihood of things basically not going your way.
Q: What are some tips for a successful product roll-out?
A: So you have the greatest likelihood of success. If you want to launch a new product, what could you have done differently? Well, for starters, by switching over from, let's say, Belgian chocolate to Colombian chocolate, not a bad decision. I'm sure it's OK there must have been reasons behind it.
Q: How to adapt to customer preferences and market response?
A: So where can you go from here? What happens if you do launch a product, you launch a service, and it just doesn't resonate, just doesn't do quite as well as you were hoping? It does well, probably the best thing to do is, first of all, make sure that this isn't just like a passing thing, and maybe people will come around.
Q: Why is prioritizing customer needs important in business operations?
A: Because it's really important to never forget the customer is the ultimate decider. They're the ones that you build this business for, they're the ones that you ultimately seek to serve. So if they're not happy then your business is in big trouble. So how do you launch a product effectively?
Q: What is a strategic product launch approach?
A: Well, you make sure that you're doing the right things for the right people in the right place. You make sure that you've got product alignment, you make sure that it is the best product possible for the needs of your people, and if you've built your entire business around a certain product or a certain service, you change that very very slowly if at all.
Q: What is the key to successful business evolution?
A: So hopefully that helps. Just be careful, be strategic, think smart. There's always a good way to frame things and to essentially launch these products in the market.
Q: How to explore further insights on business strategies?
A: So with all that said, the next thing that you're gonna want to do is check out the video I have linked up which is exactly what you need to see next. So check that episode.