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NOW ONHush Puppy, also known as Ramon Abbas from Nigeria, is a very bad boy who has gone to jail for scamming tens of millions of dollars from unsuspecting victims around the world. He even scammed over a million dollars of money that was intended to go to building a school in Africa. Court documents claim that Abbas scammed over 24 million dollars from victims, but some people suspect the numbers are a lot higher. The way these crimes go is, generally speaking, they're done underground in shady methods, and you don't always know all of the ways they perpetrated these crimes and how many victims there were.
Now, these crimes and scams happen all the time, and I recently covered in another video how the crypto and binary options industry scams billions and billions and billions of dollars from victims every single year. Yet, relatively few people hear about it. In this case, Hush Puppy is a very famous Instagram influencer with over 2 million followers. On Instagram, because he shows off the luxurious lifestyle that he's been able to acquire through scamming all these victims, he shows it off in all of his flashy Instagram posts. He has pictures of him with private jets, with women, with Gucci, Fendi, Louis Vuitton. He seems to really like Balenciaga and shoes. He loves shoes and really just living the lavish lifestyle from the money he's scammed from people.
What might surprise you, though, is unlike many of the influencer scams that are happening right now, especially on Instagram, is Ramon or Hush Puppy did not make his money scamming his Instagram followers. He was just showing off his lifestyle on Instagram. The way he actually made money was scamming—called 'man in the middle fraud', which is basically where he would intercept through social engineering large payments that are done very normally every day and getting the money to go to him rather than going to the escrow company or the real estate or the investment company in Nigeria.
This is an entire business, and Nigerians call folks like Hush Puppy 'yahoo boys' because it all originated because Yahoo was the first free email address available to Nigerians, which Nigerians then used to perpetrate many of the scams we know today, such as the Nigerian prince scam, which is very popular in Nigeria. This industry is somewhat lionized, with folks actually sending their kids to learn how to be 'yahoo boys' because they see it as a way to bring themselves wealth. This is very similar to what's happening in Mexico with the lionization of 'drogaderos' (drug cowboys is the basic translation). Drogaderos are lionized; these drug lords are lionized in the media, in music, and popular songs, and they even have their own Instagrams, drug lords showing off all their flashy gold-plated weapons, their stacks of money, their kilos of drugs, beautiful women, or lavish lifestyles that they live by making money from illegally funded businesses.
In addition to financial fraud, Hush Puppy used some very effective marketing techniques to perpetrate this sophisticated scam, and I'm gonna be breaking down a few of those marketing techniques that he used in this video. The first effective marketing technique Hush Puppy used is called native marketing. Hush Puppy made the emails he sent look like real emails that accountants, bookkeepers, CFOs, and financial officers at companies receive every day. Big companies transfer millions of dollars back and forth every day; they're used to doing large wire transactions, and the accountants and the bookkeepers regularly get requests for money to go various places. Let me show you an example of native marketing.
The second highly effective marketing tactic that Hush Puppy used to perpetrate this scam is called spoofing. It's when a recognizable entity, such as myself, is faked yet completely unrecognizable from the original entity. This is commonly done with people's parents faking CEO emails requesting money, on YouTube comments impersonating me, Nigerian prince scams, and various other types of scams. In Hush Puppy's case, he was faking that he was a mortgage officer or a CFO at a company. The fundamental problem here is that anybody can claim to be anybody on the internet.
Q: Who is Hush Puppy?
A: Hush Puppy, also known as Ramon Abbas from Nigeria, is a notorious individual who scammed tens of millions of dollars from unsuspecting victims through fraudulent activities.
Q: What was Hush Puppy's scam about?
A: Hush Puppy engaged in 'man in the middle fraud', intercepting large payments through social engineering and redirecting the money to himself instead of the intended recipients.
Q: How did Hush Puppy showcase his wealth?
A: Hush Puppy flaunted his ill-gotten wealth on Instagram, displaying a lavish lifestyle with private jets, luxury brands, and extravagant possessions to his over 2 million followers.
Q: What were some of the marketing techniques used by Hush Puppy?
A: Hush Puppy utilized native marketing to make his fraudulent emails appear authentic and spoofing to fake identities and deceive victims into sending money.
Q: What is the significance of 'yahoo boys' in Nigeria?
A: 'Yahoo boys' like Hush Puppy are part of a culture in Nigeria where individuals engage in online fraud schemes, drawing inspiration from the origins of email scams associated with the use of Yahoo email accounts.