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NOW ONInstagram is easily one of the most popular and profitable, potentially at least, social media networks available to you today. And yet, most business owners, most entrepreneurs, even most marketers, are doing it wrong by ignoring one of the most fundamental and most valuable components of Instagram. Certainly not using it to its fullest potential if they're even using it at all. And that's what I want to help you avoid here, right now. Hey there, my name is Adam Earhart, marketing strategist, and welcome to the marketing show.
One of the most common questions that I get from clients here on YouTube, through my students, through all of my consulting, almost always has to do something with Instagram. And specifically, what are the best strategies, one of the best tactics, the best tools? How do I grow my following, build an audience? Most importantly, how do I leverage Instagram to get real tangible results in my business? Because it's one thing to talk about Instagram growth strategies and hacks and tricks to get more followers, but you can't feed your kids with followers unless you've fed followers to your kids. Point of the matter is, is that these vanity metrics like likes, comments, and followers, well, they often don't equate to revenue in the door, which, at the end of the day, that's what you should be going for. Especially when we're putting hard-earned time and money and energy into a strategy and into any kind of marketing. You really need to demand more from your marketing. Make sure that it's accountable.
There's an opportunity for a joke here that I'm not gonna take. The point here that's really important to make is that there's a number of tools available that Instagram gives you in order to help promote your business, to share your content, to create on the platform. And sadly, most people are not using the single most valuable one the platform has to offer, and that is Instagram ads. You see, when it comes to all the tools that Instagram gives you, you've got your feed, you've got stories, you've got the ability to go live, you've got the ability for direct messages. You even have IGTV, which is recently they've removed the button from the platform and moved it over to a separate app, so we'll see what happens there.
Consistency, clarity, and congruence. Consistency means that you're applying a regular schedule, meaning you're posting.
Q: What is the most valuable component of Instagram that many business owners ignore?
A: The most valuable component of Instagram that many business owners ignore is leveraging Instagram ads.
Q: What are some common questions related to Instagram that clients ask?
A: Some common questions related to Instagram include strategies for growing following, building an audience, and leveraging Instagram to get tangible results in business.
Q: What is one of the most valuable tools that Instagram offers for promoting a business?
A: One of the most valuable tools that Instagram offers for promoting a business is Instagram ads.
Q: What are the key elements for easing into Instagram advertising and reaping long-term benefits?
A: The key elements for easing into Instagram advertising and reaping long-term benefits are consistency, clarity, and congruence.