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NOW ONI am very excited to let you know about a new Facebook ads feature that is going to help us get more clicks and better results. We've already done some testing with this new feature for our clients and seen an improvement in CTR, which is fantastic. Let me show you what I'm talking about.
I'm in an example Facebook ad account. I'm in ads manager. I'm going to go ahead and create an example campaign to demonstrate what it is I'm talking about. I'm going to use the leads objective for demonstration purposes, click continue, and then I'm going to select manual leads campaigns. As if you're new to my videos, that's what I typically recommend. People who know what they're doing want to go with the manual version of either a leads campaign or a sales campaign as opposed to the automated or tailored versions most of the time.
Okay, so we've got our lead campaign. I'm not going to worry about any of the other settings at the campaign ad set, etc., level other than what I need to specifically show you for this new feature. I have other tutorials that walk through absolutely everything, so if you want to check out, you can.
What I'm going to do is quickly jump to the ad set level because we need to change the default conversion location from instant forms. Instant forms is where someone clicks on a Facebook ad or an Instagram ad. They're presented with a form where they can fill out their information, probably familiar with those. But for this new feature, you need to be using the website option instead, and that's where someone clicks on an ad on Facebook, Instagram, and then goes through to your website or your landing page.
So let me start by explaining what this ad sources section is, what it allows us to do, and how it's actually going to help us get more clicks and better results so you can see that met have got a bit of information here and they say connect ad sources to include more information in your ad that can help inspire action.
I would definitely encourage you to use this feature if you have it, or at least give it a go to test it out. I think there's limited downside in doing so, and as I said, we are seeing an improvement in CTR and have a little think about how you could use this and how you could get the most out of this.
Now going from one new feature to another huge aspect of Facebook advertising that has changed enormously over the past year, and that's targeting. We are now doing things very differently when it comes to Facebook ads targeting because of these changes.
Q: What is the new Facebook ads feature mentioned in the introduction?
A: The new Facebook ads feature mentioned in the introduction is designed to help get more clicks and better results. Testing has shown an improvement in CTR.
Q: What type of campaign is created in the example campaign in Facebook Ads Manager?
A: The example campaign created in Facebook Ads Manager uses the leads objective for demonstration purposes.
Q: What needs to be adjusted in Ads Manager for the new feature?
A: The conversion location needs to be changed from instant forms to the website option for the new feature.
Q: How are ads enhanced with site links in Facebook Ads Manager?
A: Ads are enhanced with site links by changing the default conversion location and directing users to the website or landing page.
Q: What does the ad sources section in Facebook Ads Manager allow us to do?
A: The ad sources section allows us to include more information in the ad to inspire action and improve clicks and results.
Q: Why is it recommended to utilize site links for improved clicks and results?
A: It is recommended to use site links for improved clicks and results because it can help inspire action and lead to better performance.
Q: What significant change has occurred in Facebook ads targeting over the past year?
A: There have been significant changes in Facebook ads targeting over the past year, requiring advertisers to approach targeting differently.