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NOW ONWe all know that if you've got a massive YouTube channel and audience, you can make some pretty good money. But one of the biggest myths and misconceptions on social media today is that you need to have a YouTube channel with tens of thousands, hundreds of thousands, millions, even tens of millions in order to make some real good money. That's simply not true, and I'm proof as my small but mighty YouTube channel was generating an additional $100,1000 per year in revenue for my business when I had less than 1000 subscribers on my channel.
So with all that said, what is the number one way for entrepreneurs to be generating real revenue real dollars from YouTube? Well, it's by using YouTube as a lead generation strategy. Essentially, what this means is using YouTube more as a traffic channel and more as a way to generate that know, like, and trust factor that is required for someone to do business with you. Essentially using YouTube as a means to an end rather than just as the ends itself. So essentially using YouTube to really push and promote your business and your personality and your brand. Rather than trying to directly monetize on YouTube through AdSense or merch or affiliates or anything like that.
But first, let's talk about the power of YouTube and the power of video marketing. You see the power of video, the power of YouTube is that not only is it an amazingly powerful tool to help you go out there and put your best foot forward and really make a powerful first introduction. And really set the precedent for what your brand is like what your personality is like and what doing businesses with you is like.
Alright, so there's five things that you're going to need in order to drive big profits from a small YouTube channel that starts with having a high ticket business or high ticket offer. Now this first piece of the puzzle is pretty obvious. I mean, obviously, you're going to need some kind of a business if you wanna drive profits from your YouTube channel. Now where things get a little more nuanced and a little more detailed is that ideally, this offer or your business should be something that is a high ticket, high value, high price service, essentially something that you can charge a lot for and in exchange deliver an absolute ton of value.
Alright, so let's move on to the second thing that you're going to need here, which is an ideal customer avatar. Now an ideal customer avatar or ICA for short, essentially is a fictional representation of the characteristics that make up your absolute best customers and clients. You know the ones I'm talking about the ones that you love talking to, the ones you love serving, the ones who love you back and are happy to pay you for the true value you provide.
Another thing you're gonna wanna do here is the next point, which is really uncover their miracles and their miseries. You see, when you're crafting your ICA, you really want to dial in on your ideal customer avatars' fears, problems, pains, frustrations, and all the stuff they're trying to move away from, essentially their miseries. You also wanna identify their goals, dreams, desires, aspirations, wants, essentially all of their miracles and the things they're trying to move towards. The better that you're able to identify their miseries and their miracles well the better you're going to be able to create content that speaks directly to them.
Alright, the next thing here is setting a goal of 26 videos. Now, why 26 videos? Well, essentially, what I like to suggest here is having a timeframe of around six months or three months if you're extra ambitious, but if you do around six months, and you aim to produce about a video a week, you're gonna end up with 26 videos. Of course, you can cut this in half, and you could do two videos a week for three months, and you get the same amount. Point being here is that you're going to need some element of consistency in order to not only get better at producing videos, but also to build up a decent content library.
Q: Is having a massive YouTube channel necessary to make money?
A: No, having a massive YouTube channel is not necessary to make money. It is possible to generate revenue with a smaller channel.
Q: What is the recommended approach for entrepreneurs to generate revenue from YouTube?
A: The recommended approach for entrepreneurs to generate revenue from YouTube is by using it as a lead generation strategy, focusing on building trust and promoting their business.
Q: What is the power of video marketing on YouTube?
A: Video marketing on YouTube is powerful as it allows businesses to make a strong first impression, showcase their brand, personality, and build trust with the audience.
Q: How can one drive big profits with a small YouTube channel?
A: Driving big profits with a small YouTube channel involves having a high ticket business or offer that delivers significant value to customers.
Q: What is an ideal customer avatar and why is it important for YouTube success?
A: An ideal customer avatar is a fictional representation of a business's best customers, helping in understanding their needs and creating content tailored to them.
Q: How can lead magnets be leveraged for business growth on YouTube?
A: Lead magnets can be used to identify customer fears, problems, as well as goals, desires, in order to create content that resonates with the audience.
Q: What is the recommended content strategy for YouTube success?
A: One recommended content strategy is to set a goal of producing 26 videos over a specific timeframe, focusing on consistency and building a content library.