This Bidding Strategy GUARANTEES Cheap Leads!?

1. Understanding the New Facebook Ads Bidding Strategy
2. Exploring the Cost Per Result Goal Feature
3. Setting Realistic Goals for Successful Campaigns
4. Considerations When Utilizing the Cost Per Result Goal Strategy
5. FAQ

Understanding the New Facebook Ads Bidding Strategy

Meta has released a new bidding strategy, and I've had tons of messages, comments, etc. about this. That's because bidding strategies are really, really important. In this video, I'm going to explain what this new Facebook ads bidding strategy is and whether or not you should use it.

Exploring the Cost Per Result Goal Feature

Now let's scroll down the conversion location. That's not important for the purposes of this video. Then we get to this section here, and we've got the performance goal...Then beneath that, we've got this cost per result goal option, which is the new bidding strategy I've been talking about.

Setting Realistic Goals for Successful Campaigns

But the upside of adding in a realistic cost per result goal - so if I change this back to £15, and let's say we know that that's realistic for this example business - the upsides of setting a realistic cost per result goal is that your ads should run, your budget will be reduced when your ads are not profitable...

Considerations When Utilizing the Cost Per Result Goal Strategy

Now, adding everything up, all those pros and cons that we've discussed - most of the time, as an agency, we aren't using the cost per result goal. We are sometimes, but not always...

FAQ

Q: What is the new Facebook Ads bidding strategy that Meta has released?
A: Meta has released a new bidding strategy. In the video, the speaker explains what this new Facebook ads bidding strategy is and whether or not it should be used.
Q: What is the Cost Per Result Goal Feature in Facebook ads?
A: The Cost Per Result Goal Feature is a new bidding strategy in Facebook ads, discussed in the video. It is located in the performance goal section of the ad settings.
Q: How can setting realistic goals impact the success of ad campaigns?
A: Setting realistic cost per result goals can help ensure that ads run smoothly and that the budget is adjusted if the ads are not profitable. The video explains the advantages of setting realistic goals.
Q: When should one consider utilizing the Cost Per Result Goal strategy?
A: The video elaborates on the considerations involved in utilizing the Cost Per Result Goal strategy. The speaker mentions that as an agency, the strategy is not always used, weighing the pros and cons.