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HomeBlogSMMTHIS is why you haven't landed a brand partnership | How to land your first brand deal

THIS is why you haven't landed a brand partnership | How to land your first brand deal

  • avatarSarah Johnson
  • 2024-09-02 20:32
  • 2 min read
THIS is why you haven't landed a brand partnership | How to land your first brand deal
  1. Reasons for Not Landing Your First Brand Partnership
  2. Why Pitching to Brands is Essential
  3. Importance of Engagement Over Follower Size
  4. Quality Content Matters for Brand Partnerships
  5. Understanding the Industry for Better Opportunities
  6. FAQ

Reasons for Not Landing Your First Brand Partnership

Guys, this is gonna be a tough love video. I'm just warning you now it's a tough love video. So, if you're not a fan of tough love, this video might not be for you. Okay, in this video, I'm gonna be telling you a bunch of different reasons why you have not landed your first brand partnership. I know that there are a lot of people in my community who have trouble landing their first brand partnership or even their first paid brand partnership. So, that's why I want to create this video because there are a few common mistakes that people are making which is directly impacting their ability to land their next brand partnership or sponsorship. So, if that sounds of interest to you, then carry on watching and also hit the subscribe button because I upload new content every single week.

Why Pitching to Brands is Essential

So, this is potentially the most common and also the most obvious reason why you may be struggling to land your first brand partnership, and the reason is that you are not pitching to brands. You're just kind of waiting around, twiddling your thumbs, hoping that at some point a brand is going to email you or DM you with this incredible offer and you're going to snap it up and your life is going to change forever. I'm sure that has happened to some people, can let me know if it has because that's just great and I'm very happy for you. However, for the most of us, we need to roll up our sleeves and we have to get pitching. We cannot wait for our dream brands or any brands to reach out to us. We need to take matters into our own hands and reach out to them.

Importance of Engagement Over Follower Size

Now, there is a lot to learn about pitching, right? I'll give you a few tips now, but if you're really interested in pitching to brands, I recommend checking out my membership club which is called the Creators Club. It includes a pitching master class where I tell you exactly how to pitch, I give you scripts to pitch, I tell you how much to charge, the whole thing. And as soon as you join, you get instant access to that masterclass. In addition to loads of other masterclasses, live Q&A's of me, and so much more. So, I'll put a link in my description to the Creators Club. But for now, here are a few things to be aware of.

Quality Content Matters for Brand Partnerships

Awkward, such an awkward conversation to have thank god I'm only having this conversation with a camera and not with an actual human being but we have to be aware that the current climate and the current industry requires us creators and influencers to really produce super high-quality content. I'm not saying that I always create super high-quality content, I mean I definitely try to but in the past I've definitely uploaded some things that are not at the level that they needed to be and you know what it's an evolving process.

Understanding the Industry for Better Opportunities

Okay, so another reason is that you haven't taken the time out to actually truly understand how this industry works. And if you're wondering what industry is this what does that even mean well influencer marketing is a type of marketing right it's a way for brands to promote their products or services my understanding knowledge and experience of marketing from my degree from my eight years working in marketing are a huge reason why I was able to become a full-time creator in nine months from uploading my first YouTube video right.

FAQ

Q: What is the video about 'Reasons for Not Landing Your First Brand Partnership'?
A: The video discusses common mistakes that people make which impact their ability to land their first brand partnership or sponsorship.
Q: Why is pitching to brands essential according to the content?
A: Pitching to brands is essential because waiting for brands to reach out may not be effective. It is important to take the initiative and reach out to brands to secure partnerships.
Q: What is 'Creators Club' mentioned in the content?
A: 'Creators Club' is a membership club that offers a pitching master class, providing tips, scripts, and guidance on pitching to brands along with other resources for creators.
Q: Why does 'Quality Content' matter for brand partnerships according to the content?
A: Creating high-quality content is crucial for securing brand partnerships as the industry demands top-notch content from influencers and creators.
Q: How does understanding the industry play a role in getting better opportunities according to the content?
A: Having a deep understanding of the influencer marketing industry and marketing techniques can lead to better opportunities and success in securing brand partnerships.

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