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NOW ONThe first mistake, which is super common, that you might be making as a content creator is diversifying your channels too quickly. What I basically mean by this is when you decide you are going to be across multiple different social media channels all at once. Now, there's obviously nothing wrong with being across multiple social media channels like I'm on YouTube, I want Instagram, I'm on TikTok, I'm now on Pinterest. Like who am I to sit here and tell you not to be on multiple social media channels? The issue lies in how you go about diversifying your channels...
What I recommend you do instead is you pick one channel for you to focus on. And when you get to the stage that you feel like you really understand that channel, you've got a good content strategy underway, you know when to post, how often to post, what to post, and you're growing organically, and you feel like you've got a really great workflow in place where you're batching your content, you're posting consistently...
Pay attention to the type of content which thrives on each platform. And when you're looking at the type of content which thrives, you want to specifically look at content within your niche. So let's say you are in the plant care niche. Always think of plants because I've got plants all over my flat. Let's say you're in the plant care niche. Go on TikTok and search for other creators in the plant care niche...
Another mistake that content creators might be making is just writing terrible pitches to brands. If you are the type of content creator who wants to work with brands and wants to get sponsored, which is most content creators but not all, right, please, please, pay attention to the messages you are sending to brands. This one's close to my heart because I used to own two boutiques, and because they were boutiques, I received a lot of DMs from people, like, 'Oh my God,' like, tens of, like, so many DMs every single day from people asking to collab with me...
Okay, so the next mistake that you are potentially making as a content creator is not having an email list. This is like a buzzword at the minute; I think everyone's talking about email lists; love it. So for those of you who don't know what an email list is, it is quite literally a list of emails. Shocking. It is essentially a list of email addresses from your audience. And the reason why people preach about email lists so much at the moment is because people are starting to really realize that the following that you have on social networking sites is not actually yours...
Q: What is the first mistake commonly made by content creators when diversifying social media channels?
A: The first mistake commonly made by content creators when diversifying social media channels is diversifying too quickly by trying to be across multiple different social media channels all at once.
Q: What is the recommendation for content creators regarding mastering a social media channel before expanding?
A: The recommendation for content creators is to focus on mastering one channel first. Once you feel you really understand that channel, have a good content strategy in place, and are growing organically, then consider expanding to other platforms.
Q: How can content creators tailor their content to each platform effectively?
A: Content creators can tailor their content to each platform effectively by paying attention to the type of content that thrives on each platform while considering content within their niche. For instance, if in the plant care niche, look at what type of content is popular in that niche on platforms like TikTok.
Q: What mistake do content creators often commit when pitching to brands?
A: One mistake that content creators often make when pitching to brands is writing poor pitches. It is essential for content creators seeking brand collaborations to pay attention to the quality and professionalism of their pitch messages sent to brands.
Q: Why is building and utilizing an email list crucial for content creators?
A: Building and utilizing an email list is crucial for content creators because it allows them to have a direct communication channel with their audience outside of social media platforms. An email list ensures that content creators own their contacts and can reach their audience even if social media algorithms change or platforms disappear.