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NOW ONGuys, we need to talk about email marketing. We've got to talk about it. Email is one of those old-school marketing channels which has been around for a while. I mean, I'm sure anyone older than me will be like, it's not old school, right? Because really, it's only been around for as long as the internet's been around. But for people my age and younger, email has been around for a while, yet so many of us sleep on it. It is so, so, so, so powerful. It really has the power to transform your business and literally increase your sales. But even if you're not a business owner and you're a content creator, this video is also going to be of interest to you because email marketing is really the thing that helps you bond with your audience. I'm going to tell you why, and I'm also going to give you my top tips for utilizing email marketing in 2022. So let's get to it.
So before we get into it, I do feel like I need to give you a bit of a warning, right? And the warning is that email marketing is very much a specialized skill. Like any big brand that you think of, they have teams who literally specialize in creating email marketing campaigns for that brand. Like it is a job in itself. So if you are like me and you are aware that you may not always possess the skills or the expertise that you need in order to really nail certain parts of your business, such as your email marketing, then I have a platform for you which is going to massively help you out. And that platform is Maple.
Now I've spoken about Maple before because I am such a fan of their platform. But if you've not heard about Maple before, let me tell you a bit about them. They are an incredible company who specialize in pairing expert freelancers, specifically in marketing, with business owners, creators, and entrepreneurs such as yourself. Now the thing I love about Maple is that they're backed by AI. So they actually use data and technology to ensure that whichever freelancer they pair you with is the right fit for your business. Not only that though, they actually monitor any work that their freelancer does with you. So it's not like you hire a freelancer and then they just kind of get to work on your email marketing campaign and then you're kind of sitting back crossing your fingers hoping that it works. That's not what Maple do. Right, Maple will actually use their own systems to ensure that whatever work your freelancer does for you is being well monitored and it's basically going to perform how you want it to perform. So they really stick with you for the whole entire process and it means that you can rest assured and know that whatever freelancer you end up working with as a result of finding them through Maple is going to be the right effective freelancer for you.
So the reason why I wanted to bring up Maple specifically in this video is because they actually have so many freelancers who specialize in email marketing on their platform. So I'm gonna head on to Maple's website now and just show you a bit of what I'm talking about, right? So when you head to their website and you go to Pricing and Services, you can see all of the different expertise that their freelancers have. So for example, pricing, paid advertising, SEO, marketing strategy, etc. But for now, I'm gonna click on email marketing.
So now that you've got people signing up to your mailing list, which means that you've got a bunch of contacts for you to email, you now need to actually email them. I feel like some people forget about this part. So it's important that you establish a content strategy from the beginning. I would almost recommend you doing this before you even start to gather email addresses, because what a lot of people do is they start to gather email addresses, and then they don't email their contacts for months and months on end. And then when they do email them, it's just to sell something to them. You are not using email marketing effectively if this is what you're doing. Like, I cannot stress that enough. You will not get the results that you deserve or you need if you use that method. Instead, you want to spend some time figuring out what your content strategy is going to be.
One thing I absolutely love about email marketing is the fact that you can really batch your content. And I'm such a firm believer and supporter, that's not the right word, advocate. I just love batching. I love batch creating my content. This is the second YouTube video I filmed today. I'm gonna film another one after this. Like, I love to batch create my content. It is one of the biggest things that helps me manage my workload. And I'm willing to bet that a lot of people watching this video can probably agree with me and say that it's a similar situation for them. So when it comes to email marketing, what's great is that you can always batch create your emails, right? And this works super well if you followed my previous step and you've actually collated a bunch of different topic ideas for your emails, right? So now you've got a list of different topic ideas. All you need to do now is sit down and dedicate the time to writing up all of those emails in advance.
Okay, let's talk a bit about measurement because as with everything in marketing and business, you need to make sure that you know how to measure what you're doing because otherwise you can't optimize what you're doing, you can't improve on what you're doing, and you just don't know if what you're doing is even worth it, right? So obviously this could be, it couldn't even be one video, this could be like several videos in itself, so what I'm gonna focus on for this video is just the key metrics to be aware of when it comes to email marketing. The first is your open rate. Your open rate is quite literally the amount of people or the amount of your contacts who open your emails. This is obviously a very important one because if you have a low open rate, it means that few people are opening your emails and potentially your efforts might be going to waste.
Q: What is the power of email marketing?
A: Email marketing is a powerful tool that can transform businesses, increase sales, and help content creators bond with their audience.
Q: Is email marketing a specialized skill?
A: Yes, email marketing is considered a specialized skill that often requires expertise and experience to execute effectively.
Q: How can I find expert freelancers for email marketing?
A: You can use platforms like Maple, which specialize in pairing expert freelancers in marketing with business owners, creators, and entrepreneurs, using AI technology to ensure the right fit for your business.
Q: Why is Maple recommended for finding email marketing freelancers?
A: Maple is recommended for its extensive pool of freelancers specializing in email marketing, backed by AI technology to match the right freelancer with your business and monitor their work to ensure effectiveness.
Q: What are some effective strategies for email marketing?
A: Effective strategies for email marketing include establishing a content strategy, avoiding long gaps between emails, and focusing on providing value to subscribers rather than just selling to them.
Q: How can batched content benefit email marketing?
A: Batching content for email marketing allows you to create emails in advance, manage your workload more efficiently, and ensure consistent communication with your subscribers.
Q: What are key metrics for measuring email marketing success?
A: Key metrics for measuring email marketing success include open rate (the percentage of recipients who open your emails) and other metrics like click-through rate, conversion rate, and unsubscribe rate.