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NOW ONYou probably already know that starting and growing your authority and your influence on YouTube is one of the most powerful things you can do for your branding for your business. Which is why in this video, I'm going to be showing you exactly how to start a successful YouTube channel. So you can grow your business, build your brand, and have a whole lot of fun doing it.
The very first thing that you need to understand when it comes to starting a successful YouTube channel is that YouTube is pretty much like all of the other social media networks or pretty much all of the other marketing strategies available. In that, in order to be successful on the platform, you really do need to have a pretty solid understanding of some pretty basic marketing principles and fundamentals.
One of the core principles that you really need to understand is something called the ICA or ideal customer avatar. This is especially true in more competitive social media networks because there's a whole lot of people that you could be going after and there's a whole lot of people that you're compared going after. So really makes sense to dial into that exact person that you want to serve and you want to focus on.
When you're creating content and when you're designing the strategy around your YouTube channel and really trying to figure out who it is that you're going to target or what audience you're going to serve, really important to try to come with a value-first attitude. Essentially, the reason that so many YouTube channels fail, especially in the beginning, is because they're very self-centered or very selfish in regards to the content that's created on the channel.
The next step in starting a successful YouTube channel is all about setting realistic expectations. Now, this one is a little tricky because there is no one-size-fits-all strategy for every single business, every single YouTuber, every single YouTube channel. We're all kind of different.
Moving right along on how to start a successful YouTube channel. Well, it's going to kind of build off that last point and essentially this one is going to be all about 26 videos. There's a great saying here that every master was once a disaster, and again I'm living proof of that.
We've already covered the importance of getting going and the importance of really just pressing record and starting to make that YouTube video. But when I'm talking with clients and with students and when working them through the process of starting a new YouTube channel, I'm typically met with one of two different objections from why they want to put it off or wait until another day.
Q: How can I establish a successful YouTube channel?
A: You can establish a successful YouTube channel by following strategies to grow your authority and influence, building your brand, and having fun during the process. It involves understanding marketing principles, crafting your ideal customer avatar, creating value-oriented content, setting realistic expectations, and committing to consistent video creation.
Q: What are the marketing principles for YouTube?
A: To succeed on YouTube, it is important to have a solid understanding of basic marketing principles and fundamentals. YouTube is like other social media platforms and requires a marketing strategy to effectively reach and engage your audience.
Q: Why is crafting an ideal customer avatar important for a YouTube channel?
A: Crafting an ideal customer avatar helps in targeting the specific audience you want to serve on YouTube. By focusing on your ideal customer, you can create content that resonates with them and builds a loyal following.
Q: How can I create value-oriented content for my YouTube channel?
A: Creating value-oriented content involves adopting a value-first attitude and focusing on providing value to your audience rather than being self-centered. This approach helps in attracting and retaining viewers on your channel.
Q: What are the realistic expectations for success on YouTube?
A: Setting realistic expectations for success on YouTube is crucial as there is no one-size-fits-all strategy. It varies for each business, YouTuber, and YouTube channel. Understanding your goals and progress is key to achieving success.
Q: How important is consistent video creation for a successful YouTube channel?
A: Consistent video creation is vital for a successful YouTube channel as it helps in engaging the audience and building a loyal subscriber base. By committing to regular video uploads, you can establish a strong presence on the platform.
Q: What are common objections to starting a YouTube channel and how can they be overcome?
A: Common objections to starting a YouTube channel include procrastination and self-doubt. It is important to take the first step, press record, and overcome these objections by focusing on your goals and the value you can provide through your channel.