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NOW ONWhat is digital marketing? Now, if you're doing anything related to online advertising or starting an internet business, it's kind of useful to know what all of these different weird terms mean. And I'm going to be defining some of these big terms in this video to help educate yourself. Let's get it.
Oh, my God. What do all these weird terms mean? What's the difference between content marketing and digital marketing? Or native advertising and online advertising. All of these things are like kind of big terms and they have maybe very nuanced differences. But if you're going into starting an internet business, it'll be useful to be able to speak the jargon to... I don't know, be able to converse with other people who have internet businesses as well. And also help you figure out what you're looking forward to, you know start your business or take your business to the next level.
Digital marketing is a really big encompassing word. It's actually a job title. Director of digital marketing or VP of digital marketing. And digital marketing encompasses all these other aspects of marketing. Content marketing, online advertising, native advertising marketing automation, email marketing, online PR and affiliate management. But what do these other terms stand for?
Now, if you're starting an internet business you may be thinking yourself why the heck do I need to know what all these weird terms stand for? But it's important. Because if you don't know how to speak the jargon, if you don't know how to speak the language of internet businesses, there's a good chance you won't be very successful. If you can't speak the language you're not going to do well in the country, it's just a fact.
Digital marketing as I said kind of is more of an umbrella term it encompasses a lot of these different aspects of marketing. Now, what content marketing is basically proliferating your content on YouTube, Instagram, podcasting, blogs, etc. ... Now, online advertising. What this is is this is the management of online ads typically on Facebook, Google, and YouTube.
Again, use the main platforms for advertising but you can be advertising anywhere on the internet. So, it can encompass a lot of other different things. Online advertising can also encompass this one. This is where it gets confusing. ... Marketing automation is kind of a subset of you know, obviously of digital marketing. But marketing automation is working with software tools to actually automate all these processes in your own marketing.
Email marketing is simply the writing, sequences of different email campaigns. ... Now, online PR is an interesting one, right? This is a very new term. But public relations or publicity that you gather online is increasingly important.
Affiliate management is the last kind of role that falls under digital marketing. An affiliate management is managing the different affiliates that promote your program on a commission-only b... Now overall, these are all the roles that kind of fall under digital marketing. It's a lot of stuff to stomach. They're kind of complex terms but hopefully, this gives you a better understanding of the landscape so you can be more effective when you go in there to battle to earn those profits for whatever business it is you run or you work for.
Q: What is digital marketing?
A: Digital marketing is an umbrella term that encompasses various aspects of online advertising and internet business. It includes content marketing, online advertising, native advertising, marketing automation, email marketing, online PR, and affiliate management.
Q: Why is it important to understand jargon in marketing?
A: Understanding the jargon in marketing is crucial for success in internet businesses. It allows individuals to communicate effectively with others in the industry and navigate the landscape of digital marketing.
Q: What is the difference between content marketing and online advertising?
A: Content marketing involves proliferating content on platforms like YouTube, Instagram, and blogs, while online advertising focuses on managing ads on platforms like Facebook, Google, and YouTube.
Q: Can you explain native advertising and marketing automation?
A: Native advertising is a form of online advertising that blends with the platform it's on, and marketing automation involves using software tools to automate marketing processes.
Q: What are email marketing and online PR?
A: Email marketing entails creating sequences of email campaigns, while online PR involves managing public relations and publicity online.
Q: What is affiliate management in digital marketing?
A: Affiliate management is the role of managing affiliates who promote products or services on a commission basis. It is an essential part of digital marketing.