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NOW ONI'm gonna let you in on a little secret. I actually lose followers every day. I'm not sure if anyone's ever just openly said that before on YouTube, but hey, here I am. I lose followers every day. It happens. I'll actually even show you a screen recording on my inside so I you can actually see how many followers I lose. So on my insights heading to audience, right? In the last 30 days, I have gained 1171 followers and I have lost 371 followers. That is just in the last 30 days. Right now, it's completely normal, especially as you grow, you will notice that you'll start to lose followers on a regular basis. Now where the trick comes in is you want to be gaining followers at a far higher and faster rate than you're losing them. And in order for you to do that, you first need to really get to grips or get to the bottom of why you're losing followers in the first place. And that is what today's video is all about. Super dramatic start to a video for me, but today's video I'm gonna be telling you five reasons why you might be losing followers on your Instagram account. So let's get straight to it.
Okay, so I feel like I have to explain myself to some extent and therefore start with a reason which explains why I am losing followers on a daily basis. Right. So I believe that the reason why I'm losing followers is because I've had a change in content strategy. Now, this change in content strategy could be anything from as big as you've switched niches to something smaller like the way that you speak about a specific topic has changed, right? So good example, use my account. When I first started posting and when I first created my account, I was more about side hustles in general. Hence the name, weed-side hustle, which will be changing to my good old general first and last last name soon to avoid any future confusion...
The second reason why you might be losing followers is gonna shock you. This one's gonna might ruffle some feathers of this one and you might be losing followers because of... I get my video editor to add that noise, the distance over it because... I'm sure I've just shocked so many of you. Obviously, reels are a really great feature for you to use if you're trying to grow...
The next reason why you might be losing followers is because you are inconsistent with your posting. Now, I'm not going to sit here and tell you that there's all these people out there who are checking up on you to see how often you're posting. That is not the reality. And in all honesty, because of the almighty algorithm and how it works, there's a lot of times where you might be posting consistently and someone who follows you might not see all of your posts...
The next reason why you might see like a little caption come up which has a different number on it, the next reason why you might be losing followers is because you are too salesy. So this isn't just one for the brands or for the service providers or whatever...
And the last reason why you might be losing followers is your bio. So some people still follow you the good old-fashioned way, you know. They find your profile, they read your bio and then they hit the follow button. Hard to believe, but it happens. And the reason why your bio might be eventually leading to people unfollowing you is because your bio is not specific enough. So if you have a bio which is super vague and generic and it promises to share lifestyle content, so just anything...
Q: Why might you be losing followers on Instagram?
A: There are several reasons why you might be losing followers on Instagram, such as changes in content strategy, irrelevant reels, inconsistent posting, overselling, and unclear bio.
Q: How does change in content strategy impact follower count?
A: A change in content strategy, whether it's a switch in niches or a change in the way you discuss topics, can impact your follower count. It is important to maintain a consistent and engaging content strategy to retain followers.
Q: What is the pitfall of irrelevant reels in losing followers?
A: Using irrelevant or unengaging reels on Instagram can lead to a loss of followers. It's important to create reels that resonate with your audience to maintain follower engagement.
Q: How does inconsistent posting impact losing followers?
A: Being inconsistent with your posting schedule can result in a loss of followers. The Instagram algorithm may not show your posts to all of your followers if you post irregularly, leading to decreased engagement and potential unfollows.
Q: How can avoiding overselling help retain followers?
A: Being overly salesy on Instagram can drive followers away. It's important to strike a balance between promoting products or services and providing valuable content to your audience to retain followers.
Q: How does your bio impact follower retention?
A: Your Instagram bio plays a crucial role in attracting and retaining followers. A clear and concise bio that communicates your content or offerings effectively can help attract the right audience and prevent unfollows.